Wednesday, June 17, 2009

Where To Submit Press Releases that Target the Translation Industry

If a company is marketing to translators, interpreters, or LSPs, how can it get the word out effectively? Here are a few good places to submit press releases so that they appear for free in some of the best translation news sources:

You can also post links to the press releases on social networking sites too:

  • Translation Groups on LinkedIn - be sure to share press releases as "news" items, not discussions, unless you really are asking a question to start discussion
  • Translation Groups on Facebook - links can be shared in wall posts or discussions
  • Translation Groups on Twitter - you can "tweet" a shortened press release URL, just as you might share the link in your status on LinkedIn or Facebook. However, if you don't already have a huge following, you might consider joining a "twibe" (Twitter group) like the Translation twibe. This is still gaining momentum - the Translation twibe has only 83 members.

You can also submit your press release to bloggers and commentators who will not repost the release, but may comment on the announcement and link to it.

Other potential outlets for publicizing translation press releases seem to have died out. For example, Elect Online seems to have fizzled long ago.

Am I missing something? Please let me know in the comments below if you read or submit press releases to similar translation industry publications.

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