Friday, December 24, 2010

Prevent International Gift Gaffes: Lessons Learned from President Obama's 'giftgate'

Each country has its own gift-giving etiquette. If you do business internationally, you may benefit from understanding the gift-giving customs of your international clients and partners.

In March 2009, when U.S. President Barack Obama had been in office less than two months, then-Prime Minister Gordon Brown made an official visit from the United Kingdom and the two heads-of-state had the opportunity to exchange gifts.

Brown offered some very thoughtful gifts, including a penholder made of wood from the Victorian anti-slave ship HMS Gannet. Making this present more meaningful is the fact that wood from the Gannet's sister ship, the HMS Resolute, was used to make the Resolute Desk that has resided in the Oval Office for more than 100 years.

Obama's gifts to Brown included DVDs of 25 classic American movies including "The Wizard of Oz," "Psycho" and "The Godfather." Particularly in light of the fact that the DVDs were in the wrong format and would not play in European DVD players, many U.K. citizens and publications felt a little slighted by the U.S. president.

The exchange between Brown and Obama illustrates several lessons everyone can learn about gift-giving in other cultures. We can extract lessons both from Brown's gracious actions and from Obama's less-than-impressive example...

Read the rest at "Prevent international gift gaffes: Lessons learned from President Obama's 'giftgate'" by Adam Wooten in his International Business column on DeseretNews.com

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