Monday, July 12, 2010

Customer Complaints Lost in Translation


Check out my new article "Customer Complaints Lost in Translation," published in the July 12-18, 2010 issue of The Enterprise, "the premier business paper in the Utah region."

Read a PDF copy of the complete article here, or subscribe to The Enterprise here.

What are customers not telling you about your translation bloopers caused by machines, nonnative speakers, and amateurs?

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