Winners in Translation

Are you tired of reading about only translation failures in the news? A new section has been created on The International Business Edge, called "Winners in Translation."

Check out some of the first translation success stories published in this section:

• Rolls-Royce
• Google
• A Brazilian Video Game Distributor

Updated: The Art of the Global Gateway

John Yunker and Byte Level Research have recently updated their guide to multilingual website navigation titled "The Art of the Global Gateway."

Yunker is the localization guru that maintains both the Global by Design blog (listed in the blogroll on the right)and The Web Globalization Report Card. He has a talent for compiling very practical, easy-to-read research and advice on website globalization. If you have anything to do with multilingual website creation, I recommend checking out his recently updated guide.

Prevent International Blunders

Check out the article "Prevent International Blunders," published in the August 2010 issue of Utah CEO magazine.Learn how some companies set themselves up to commit international blunders even long before they are ready to go international. Read the full article on page 72 in print, in HTML, in the e-edition, or in the PDF edition of Utah CEO magazine.

"....many businesses, particularly small businesses and startups, believe they do not need to consider translation and localization until just prior to an international market launch. Managers at these companies often maintain an unwise “we’ll cross that bridge when we come to it” mentality. The (examples in this article) illustrate that these ticking international time bombs are entirely preventable with just a few simple checks...."