It is a saying well-known to most Americans — “Nobody likes a show-off.” Resisting the urge to flaunt your language skills can sometimes be a strategic benefit, and a measure of modesty may earn you a better impression.
The benefits of such modesty were exemplified in the aftermath of a disastrous 2009 German-to-English translation error. The German tuning shop AVUS Performance had “souped up” an Audi sports car and released it under the new — and horrendously offensive – name “Audi RS6 White Power...”
Read the rest at "Downplaying linguistic ability can sometimes be to your advantage in business" by Globalization Group vice president Adam Wooten in his International Business column on DeseretNews.com
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